Looking into the Japanese mind

Learn the essential elements of effective communication with Japanese professionals, including body language, tone, and cultural awareness, to build trust and prevent misunderstandings.

Understand why 99% of expats fail in Japan. Understand communication. If you choose to communicate in Japanese, you will have to follow Japanese rules. It's funny to observe and realize, how a shift in the spoken language between two people also changes the person's attitude, behavior, mental state etc. If it doesn't change, it's because you are not native in that language.

We solve Japanese customer complaints others can’t. Bulletproof, culturally correct, and trusted by importers. Use complaints to expand your market share and get better relation to your importer.

Explore how "kizukai" defines Japanese business and culture. Understand its impact on manners, hierarchy and doing business in Japan through social harmony and awareness.

Many Westerners prefer to “think out of the box.” In contrast, Japanese generally “think inside the box.” They avoid "standing out" compared to other people, and they avoid offending others.

Doing business with Japanese people can be one of the most rewarding experiences. This applies to newcomers to Japan and also to people, like me, for whom Japan is a second home. Japanese hospitality and attentiveness to guests’ needs seem almost limitless.