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How to do business in Japan
This category is about how to do business in Japan. All the "why’s"...


5.2 Attitude - Understanding communication with Japanese people
Learn the essential elements of effective communication with Japanese professionals, including body language, tone, and cultural awareness, to build trust and prevent misunderstandings.

Kim Pedersen
Aug 33 min read


5.1 Understanding business communication with Japanese people
Understand why 99% of expats fail in Japan. Understand communication. If you choose to communicate in Japanese, you will have to follow Japanese rules. It's funny to observe and realize, how a shift in the spoken language between two people also changes the person's attitude, behavior, mental state etc. If it doesn't change, it's because you are not native in that language.

Kim Pedersen
Aug 36 min read


4.1 Understanding bulletproof complaint handling
We solve Japanese customer complaints others can’t. Bulletproof, culturally correct, and trusted by importers. Use complaints to expand your market share and get better relation to your importer.

Kim Pedersen
Aug 19 min read


3.1 The power of "kizukai" in Japanese culture
Explore how "kizukai" defines Japanese business and culture. Understand its impact on manners, hierarchy and doing business in Japan through social harmony and awareness.

Kim Pedersen
Jul 313 min read
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