02 Japan market feasibility report
Validate before you enter! Understand your product’s real potential before entering the Japanese market
Before investing heavily in launching your product in Japan, it is essential to validate how well it fits the expectations of Japanese buyers and the structure of the local market. Even excellent products can fail if local preferences, cultural factors, or usage patterns are not properly understood. Our product validation service offers a strategic, low-risk way to gather real-world insights and make informed, evidence-based decisions.
What the feasibility report includes
Market demand analysis for your specific product
Competitive landscape: who your direct and indirect competitors are
Distribution insights: how your product would typically be sold in Japan
Cultural and consumer behavior considerations
Initial price positioning and import cost dynamics
Suggested next steps including exhibition opportunities, target partner profiles, and key risks to avoid
Whether you’re exporting food, industrial goods, design products, building materials, or consumer goods, this report gives you the clarity you need.
Why this matters
Japan is one of the world’s most attractive but complex export destinations. High standards, indirect sales structures, and strong domestic competition make it essential to test your assumptions before investing.
A feasibility report saves you time, money, and strategic missteps by helping you answer:
Is there real market potential for our product in Japan?
What modifications, if any, are needed to succeed?
Who are our real competitors?
How do we best position and price our product in this unique market?
Who this is for
Companies planning to start exporting to Japan
Brands considering a first-time exhibition or product launch in Japan
Export managers needing market insight before engaging distributors
Businesses that failed in Japan previously and want to re-evaluate the opportunity professionally
Why work with us?
30+ years of real-world experience with business in and with Japan
Cross-industry expertise in building materials, food, furniture, industrial goods, and more
First-hand experience as a diplomat, advisor, and business executive
Deep cultural knowledge and business fluency in Japanese and English
An extensive cross-border network of contacts, buyers, agents, and partners
Own statistical database for checking up on real time trade statistics
You won’t get theoretical reports. You’ll get honest, field-tested strategic guidance you can act on.
The process
Initial consultation to assess your current approach or starting point
Analysis of your product and objectives
Tailored strategic roadmap: including partner suggestions, next steps, and timeline
Optional: execution support, partner outreach, or trade show planning
Let's build your Japan strategy together
Before you commit budget, time, or product inventory to Japan, make sure there are a market for your products. Don’t enter the Japanese market blindly. Get a tailored, professional feasibility report that gives you the clarity to make the right move.
Want to learn more about Japan, & doing business in Japan?
Don’t forget to explore our blog “Looking into the Japanese Mind.” This blog gives you essential insights into Japanese business culture, communication norms, and the decision-making style of Japanese companies. Understanding these elements will help you build trust, avoid misunderstandings, and succeed in the Japanese market. You can read the blog here: Inside the Japanese mind.
You should also take advantage of our advanced data service at JapanTradeStatistics.com. This platform provides the fastest and most precise way to analyze Japan’s import and export movements, updated directly from official Japanese trade data. With just a few clicks, you can filter thousands of HS4 codes, compare markets, and understand complex trade developments in seconds, giving you a competitive advantage that traditional spreadsheets or slow databases cannot offer. All dashboards run in Power BI, allowing you to embed live, automatically updated charts directly into your PowerPoint presentations, ensuring that your reports always contain the latest information without you ever have to update it manually.
JapanTradeStatistics.com is an invaluable tool for:
Trading companies evaluating market shifts
Journalists and analysts covering economic or geopolitical developments
Public institutions and embassies tracking bilateral trade
Exporters and importers identifying new opportunities
Consultants and researchers needing reliable, real-time data
Investors monitoring changes in the markets.
If you work with Japan, or plan to, this tool will save you hours of research while giving you insights that help you act faster, identify opportunities earlier, and make better, data-driven decisions.
Price:
450.000 JPY / 3.000 USD