02 Japan market feasibility report
Validate before you enter! Understand your product’s real potential before entering the Japanese market
Before investing heavily in launching your product in Japan, it is essential to validate how well it fits the expectations of Japanese buyers and the structure of the local market. Even excellent products can fail if local preferences, cultural factors, or usage patterns are not properly understood. Our product validation service offers a strategic, low-risk way to gather real-world insights and make informed, evidence-based decisions.
What the feasibility report includes
Market demand analysis for your specific product
Competitive landscape: who your direct and indirect competitors are
Distribution insights: how your product would typically be sold in Japan
Cultural and consumer behavior considerations
Initial price positioning and import cost dynamics
Suggested next steps including exhibition opportunities, target partner profiles, and key risks to avoid
Whether you’re exporting food, industrial goods, design products, building materials, or consumer goods, this report gives you the clarity you need.
Why this matters
Japan is one of the world’s most attractive but complex export destinations. High standards, indirect sales structures, and strong domestic competition make it essential to test your assumptions before investing.
A feasibility report saves you time, money, and strategic missteps by helping you answer:
Is there real market potential for our product in Japan?
What modifications, if any, are needed to succeed?
Who are our real competitors?
How do we best position and price our product in this unique market?
Who this is for
Companies planning to start exporting to Japan
Brands considering a first-time exhibition or product launch in Japan
Export managers needing market insight before engaging distributors
Businesses that failed in Japan previously and want to re-evaluate the opportunity professionally
Why work with us?
30+ years of real-world experience with business in and with Japan
Cross-industry expertise in building materials, food, furniture, industrial goods, and more
First-hand experience as a diplomat, advisor, and business executive
Deep cultural knowledge and business fluency in Japanese and English
An extensive cross-border network of contacts, buyers, agents, and partners
Own statistical database for checking up on real time trade statistics
You won’t get theoretical reports. You’ll get honest, field-tested strategic guidance you can act on.
The process
Initial consultation to assess your current approach or starting point
Analysis of your product and objectives
Tailored strategic roadmap: including partner suggestions, next steps, and timeline
Optional: execution support, partner outreach, or trade show planning
Let's build your Japan strategy together
Before you commit budget, time, or product inventory to Japan, make sure there are a market for your products. Don’t enter the Japanese market blindly. Get a tailored, professional feasibility report that gives you the clarity to make the right move.
Want to learn more about Japan, & doing business in Japan?
Dont forget to check up on our blog, "Looking into the Japanese mind".This blog is about Japanese business culture, its about Japanese business norms and practices, its a too for you to understand how Japanese think when they do business with you.You will find our blog on the following page:Inside the Japanese mind
Price:
450.000 JPY / 3.000 USD