12 - We gather market intelligence, reliable insights for confident decision-making
Understanding the Japanese market is essential for any company considering export to Japan. Without accurate and timely information, even strong products and experienced teams can fail. At Japan Trade Advisor, we provide market intelligence services tailored to your needs, offering a solid foundation for decision-making regarding export strategy, product positioning, pricing, competition, and customer behaviour in Japan.
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Why market intelligence is essential in Japan
Japan is a competitive, structured, and highly regulated market. Business customs, consumer expectations, and distribution systems differ significantly from those in other countries. Approaching the Japanese market without knowing these details often leads to misunderstandings or missed opportunities.
Our market intelligence services provide real-world insight into:
local competitors and market share
customer preferences and purchase behavior
pricing strategies
product registration and legal requirements
key industry trends and seasonal factors
regional differences in demand and business culture
preferred sales channels and retail structures
This kind of knowledge is particularly important when evaluating the potential for your products or services in Japan.
How we work
We use a combination of desk research, expert interviews, in-person meetings, exhibition visits and direct industry contact to gather information. With over 30 years of experience in Japan, we understand where to find data, how to evaluate it, and how to interpret it from a cultural and commercial perspective.
Our reports are written with clarity and precision. We provide facts, context, and guidance, not vague statements or statistics without relevance. All intelligence is gathered with a specific purpose: to support your business decisions.
When to consider gathering market intelligence
Our services are useful for companies that:
are considering entry into the Japanese market
are already present in Japan but want to understand why growth is slow or limited
want to test a new product, brand, or segment
are preparing for meetings or negotiations with Japanese companies
want to compare opportunities in different regions of Japan
are considering pricing adjustments or product changes
need insights before investing in sales channels or promotional activities
Why choose Japan Trade Advisor
Unlike large consulting firms that cover many countries, we focus only on Japan. We know the business culture, speak the language, and have long-term experience navigating Japanese industries. Our network allows us to gain information that is not publicly available and that requires a high level of trust to access.
Our strength is not only in gathering facts, but also in knowing how to use those facts effectively. We help you avoid common mistakes and give you the clarity needed to plan ahead.
Get the insights you need to move forward
Whether you are preparing to enter the Japanese market or want to strengthen your current position, Japan Trade Advisor can provide the intelligence you need to take the next step with confidence.
Contact us to discuss your market intelligence requirements.
Want to learn more about Japan, & doing business in Japan?
Dont forget to check up on our blog, "Looking into the Japanese mind".This blog is about Japanese business culture, its about Japanese business norms and practices, its a too for you to understand how Japanese think when they do business with you.You will find our blog on the following page:Inside the Japanese mind
Price:
Ask for a quotation For information gathering, we might from time to time have to purchase the information or purchase news, publications or other intelligence from relevant sources. Paid information will be charged directly to our customer before purchase of the information.