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15 - Full-service support before, during, and after your exhibition in Japan

Professional support for successful trade show participation in Japan Sit back and relax. Let us handle everything in relation to your exhibition in Japan. We offer support from before the exhibition and the whole way through, until follow up and expansion on the Japanese market.

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Trade fairs and exhibitions are among the most effective tools for entering the Japanese market. However, participating in an event in Japan is not just about showing up with your products. It requires knowledge of the local culture, language, business expectations, and logistical requirements.

At Japan Trade Advisor, we offer complete exhibition support so that your team can focus on connecting with potential customers. We handle the preparations, execution, and follow-up for exhibitions in Japan, tailored to your industry, goals, and budget.

What we offer


Selecting the right exhibition

We help you identify the most relevant and effective trade shows in Japan based on your product, industry, and target customer segment and your goals. Based on your target industry, we might also be able to invite and or organize meetings with some of the most potential customer for your products.


Pre-exhibition preparation

We support your preparation in every detail:

  • Communication and registration with the event organizer

  • Import and logistics support for exhibition materials

  • Local-language brochures, signage, and booth materials

  • Booth design and equipment coordination

  • Creation of business cards and contact materials

  • Advice on product positioning and messaging for Japan

  • Booking of accommodation, restaurants etc.


On-site support

We represent your brand professionally on-site or support your team during the event with:

  • Language support (hiring translators)

  • Sales activities and visitor engagement

  • Recruiting and managing temporary booth staff

  • Business card handling and data collection

  • Gathering of competitor and market intelligence

  • Finding ways to expose your product as much as possible, by among other things inviting industry relevant journalists (no guarantee for exposure though)


Post-exhibition follow-up

We ensure that leads turn into business opportunities:

  • Structured follow-up with key visitors

  • Setting up meetings after the event

  • Support with price quotations and communication

  • Internal reporting and feedback on market interest

Why choose Japan Trade Advisor?


  • Decades of experience supporting exhibitions in Japan

  • Long term relation with some of the major event organizers

  • Fast, efficient execution of every step in the process

  • Deep understanding of Japanese exhibitions

  • Multilingual with business expertise

  • Strong network to invite relevant visitors before the event

We help you maximize the value of every trade show and avoid costly mistakes.

When to use this service


  • You want more than just practical support of exhibiting in Japan.

    • You want deeper understanding of your products potential on the Japanese market,

    • You want to understand who the customer is, what their position is on the market, what they want, whether they are a good match for you or not,

    • You also want business consulting to make your product succeed in Japan.

    • You want to maximize the outcome of the exhibition

    • You want no critical mistakes which leads to total failure of the effort

  • You don't have time to focus on the practical side of the exhibition but want to outsource that part

  • You are exhibiting in Japan for the first time

  • You lack local staff or partners to support you

  • You want to make your participation more professional and productive

  • You are unsure which exhibition is best for your product

  • You need to follow up efficiently but have no team in Japan

Want to learn more about Japan, & doing business in Japan?

Dont forget to check up on our blog, "Looking into the Japanese mind".This blog is about Japanese business culture, its about Japanese business norms and practices, its a too for you to understand how Japanese think when they do business with you.You will find our blog on the following page:Inside the Japanese mind

Price:

Ask for a quotation

Price is dependent on how much you want us to organize.

Japan business advisor advising mainly on import and export between Japanese and non-Japanese companies.
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