15 - Full-service support before, during, and after your exhibition in Japan
Professional support for successful trade show participation in Japan Sit back and relax. Let us handle everything in relation to your exhibition in Japan. We offer support from before the exhibition and the whole way through, until follow up and expansion on the Japanese market.

Trade fairs and exhibitions are among the most effective tools for entering the Japanese market. However, participating in an event in Japan is not just about showing up with your products. It requires knowledge of the local culture, language, business expectations, and logistical requirements.
At Japan Trade Advisor, we offer complete exhibition support so that your team can focus on connecting with potential customers. We handle the preparations, execution, and follow-up for exhibitions in Japan, tailored to your industry, goals, and budget.
What we offer
Selecting the right exhibition
We help you identify the most relevant and effective trade shows in Japan based on your product, industry, and target customer segment and your goals. Based on your target industry, we might also be able to invite and or organize meetings with some of the most potential customer for your products.
Pre-exhibition preparation
We support your preparation in every detail:
Communication and registration with the event organizer
Import and logistics support for exhibition materials
Local-language brochures, signage, and booth materials
Booth design and equipment coordination
Creation of business cards and contact materials
Advice on product positioning and messaging for Japan
Booking of accommodation, restaurants etc.
On-site support
We represent your brand professionally on-site or support your team during the event with:
Language support (hiring translators)
Sales activities and visitor engagement
Recruiting and managing temporary booth staff
Business card handling and data collection
Gathering of competitor and market intelligence
Finding ways to expose your product as much as possible, by among other things inviting industry relevant journalists (no guarantee for exposure though)
Post-exhibition follow-up
We ensure that leads turn into business opportunities:
Structured follow-up with key visitors
Setting up meetings after the event
Support with price quotations and communication
Internal reporting and feedback on market interest
Why choose Japan Trade Advisor?
Decades of experience supporting exhibitions in Japan
Long term relation with some of the major event organizers
Fast, efficient execution of every step in the process
Deep understanding of Japanese exhibitions
Multilingual with business expertise
Strong network to invite relevant visitors before the event
We help you maximize the value of every trade show and avoid costly mistakes.
When to use this service
You want more than just practical support of exhibiting in Japan.
You want deeper understanding of your products potential on the Japanese market,
You want to understand who the customer is, what their position is on the market, what they want, whether they are a good match for you or not,
You also want business consulting to make your product succeed in Japan.
You want to maximize the outcome of the exhibition
You want no critical mistakes which leads to total failure of the effort
You don't have time to focus on the practical side of the exhibition but want to outsource that part
You are exhibiting in Japan for the first time
You lack local staff or partners to support you
You want to make your participation more professional and productive
You are unsure which exhibition is best for your product
You need to follow up efficiently but have no team in Japan
Want to learn more about Japan, & doing business in Japan?
Don’t forget to explore our blog “Looking into the Japanese Mind.” This blog gives you essential insights into Japanese business culture, communication norms, and the decision-making style of Japanese companies. Understanding these elements will help you build trust, avoid misunderstandings, and succeed in the Japanese market. You can read the blog here: Inside the Japanese mind.
You should also take advantage of our advanced data service at JapanTradeStatistics.com. This platform provides the fastest and most precise way to analyze Japan’s import and export movements, updated directly from official Japanese trade data. With just a few clicks, you can filter thousands of HS4 codes, compare markets, and understand complex trade developments in seconds, giving you a competitive advantage that traditional spreadsheets or slow databases cannot offer. All dashboards run in Power BI, allowing you to embed live, automatically updated charts directly into your PowerPoint presentations, ensuring that your reports always contain the latest information without you ever have to update it manually.
JapanTradeStatistics.com is an invaluable tool for:
Trading companies evaluating market shifts
Journalists and analysts covering economic or geopolitical developments
Public institutions and embassies tracking bilateral trade
Exporters and importers identifying new opportunities
Consultants and researchers needing reliable, real-time data
Investors monitoring changes in the markets.
If you work with Japan, or plan to, this tool will save you hours of research while giving you insights that help you act faster, identify opportunities earlier, and make better, data-driven decisions.
Dont forget to check up on our blog, "Looking into the Japanese mind".This blog is about Japanese business culture, its about Japanese business norms and practices, its a too for you to understand how Japanese think when they do business with you.You will find our blog on the following page:Inside the Japanese mind
Price:
Ask for a quotation
Price is dependent on how much you want us to organize.
