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10 - Market expansion support in Japan

Helping your business grow further in Japan


If your company is already active in the Japanese market and looking to take the next step, whether that means increasing sales, expanding into new sectors, grow market share or strengthening your market position, Japan Trade Advisor offers the support and insight needed to move forward.

With over 30 years of business experience in Japan, we help foreign companies identify realistic growth opportunities, adjust their strategies and develop effective plans to achieve measurable progress.

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Planning the next phase of growth


Sustaining and expanding success in Japan often requires more than simply continuing the current approach. The market changes, customer preferences evolve, and what worked during the initial launch may no longer be enough.

At Japan Trade Advisor, we support companies that want to explore questions such as:

  • Are there regional markets in Japan we have not yet reached?

  • Could our product appeal to additional industries or customer segments?

  • Is our current marketing message still effective, or should it be updated?

  • Would increased local engagement improve visibility and results?

  • Are our current partners aligned with our growth goals?

We help you find practical answers and develop a clear strategy to move ahead.

Services we offer


  • Opportunity assessment We identify untapped markets, new applications for your product, or changing trends that could support expansion in Japan.

  • Strategic planning We help you build a customized roadmap for #growth, with clear targets and implementation steps.

  • Review of existing setup We evaluate the effectiveness of your current partnerships, sales channels, and communication, and recommend improvements where appropriate.

  • Suggestions for local marketing and outreach We provide ideas and guidance for strengthening your local presence through exhibitions, industry publications, buyer introductions, and more.

  • Support for internal coordination We assist in improving communication between your headquarters and Japanese operations, ensuring shared goals and smooth collaboration.

  • Independent and experienced guidance As an external advisor, we offer unbiased feedback and suggestions based on real-world business practice in Japan.

Why choose Japan Trade Advisor?


  • Over 30 years of hands-on experience supporting market development in Japan

  • A strong understanding of both Japanese business culture and Western business expectations

  • Reliable, practical advice tailored to your specific business and sector

  • Fluent communication in Japanese and English

  • Fully independent from your current partners or stakeholders

  • Out of the box thinking

Your business is already in Japan, now let’s grow it further


With the right adjustments and support, companies already present in Japan can often achieve much stronger results. We’re here to help you identify the right opportunities and take the right steps.

Want to learn more about Japan, & doing business in Japan?

Dont forget to check up on our blog, "Looking into the Japanese mind".This blog is about Japanese business culture, its about Japanese business norms and practices, its a too for you to understand how Japanese think when they do business with you.You will find our blog on the following page:Inside the Japanese mind

Price: Ask for a quotation

Japan business advisor advising mainly on import and export between Japanese and non-Japanese companies.
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