top of page
< Back

10 - Market expansion support in Japan

Helping your business grow further in Japan


If your company is already active in the Japanese market and looking to take the next step, whether that means increasing sales, expanding into new sectors, grow market share or strengthening your market position, Japan Trade Advisor offers the support and insight needed to move forward.

With over 30 years of business experience in Japan, we help foreign companies identify realistic growth opportunities, adjust their strategies and develop effective plans to achieve measurable progress.

Services we offer
Opportunity assessment
We identify untapped markets, new applications for your product, or changing trends that could support expansion in Japan.

Strategic planning
We help you build a customized roadmap for growth, with clear targets and implementation steps.

Review of existing setup
We evaluate the effectiveness of your current partnerships, sales channels, and communication, and recommend improvements where appropriate.

Suggestions for local marketing and outreach
We provide ideas and guidance for strengthening your local presence through exhibitions, industry publications, buyer introductions, and more.

Support for internal coordination
We assist in improving communication between your headquarters and Japanese operations, ensuring shared goals and smooth collaboration.

Independent and experienced guidance
As an external advisor, we offer unbiased feedback and suggestions based on real-world business practice in Japan.

Planning the next phase of growth


Sustaining and expanding success in Japan often requires more than simply continuing the current approach. The market changes, customer preferences evolve, and what worked during the initial launch may no longer be enough.

At Japan Trade Advisor, we support companies that want to explore questions such as:

  • Are there regional markets in Japan we have not yet reached?

  • Could our product appeal to additional industries or customer segments?

  • Is our current marketing message still effective, or should it be updated?

  • Would increased local engagement improve visibility and results?

  • Are our current partners aligned with our growth goals?

We help you find practical answers and develop a clear strategy to move ahead.

Services we offer


  • Opportunity assessment We identify untapped markets, new applications for your product, or changing trends that could support expansion in Japan.

  • Strategic planning We help you build a customized roadmap for #growth, with clear targets and implementation steps.

  • Review of existing setup We evaluate the effectiveness of your current partnerships, sales channels, and communication, and recommend improvements where appropriate.

  • Suggestions for local marketing and outreach We provide ideas and guidance for strengthening your local presence through exhibitions, industry publications, buyer introductions, and more.

  • Support for internal coordination We assist in improving communication between your headquarters and Japanese operations, ensuring shared goals and smooth collaboration.

  • Independent and experienced guidance As an external advisor, we offer unbiased feedback and suggestions based on real-world business practice in Japan.

Why choose Japan Trade Advisor?


  • Over 30 years of hands-on experience supporting market development in Japan

  • A strong understanding of both Japanese business culture and Western business expectations

  • Reliable, practical advice tailored to your specific business and sector

  • Fluent communication in Japanese and English

  • Fully independent from your current partners or stakeholders

  • Out of the box thinking

Your business is already in Japan, now let’s grow it further


With the right adjustments and support, companies already present in Japan can often achieve much stronger results. We’re here to help you identify the right opportunities and take the right steps.

Want to learn more about Japan, & doing business in Japan?

Don’t forget to explore our blog “Looking into the Japanese Mind.” This blog gives you essential insights into Japanese business culture, communication norms, and the decision-making style of Japanese companies. Understanding these elements will help you build trust, avoid misunderstandings, and succeed in the Japanese market. You can read the blog here: Inside the Japanese mind.


You should also take advantage of our advanced data service at JapanTradeStatistics.com. This platform provides the fastest and most precise way to analyze Japan’s import and export movements, updated directly from official Japanese trade data. With just a few clicks, you can filter thousands of HS4 codes, compare markets, and understand complex trade developments in seconds, giving you a competitive advantage that traditional spreadsheets or slow databases cannot offer. All dashboards run in Power BI, allowing you to embed live, automatically updated charts directly into your PowerPoint presentations, ensuring that your reports always contain the latest information without you ever have to update it manually.

JapanTradeStatistics.com is an invaluable tool for:

  • Trading companies evaluating market shifts

  • Journalists and analysts covering economic or geopolitical developments

  • Public institutions and embassies tracking bilateral trade

  • Exporters and importers identifying new opportunities

  • Consultants and researchers needing reliable, real-time data

  • Investors monitoring changes in the markets.

If you work with Japan, or plan to, this tool will save you hours of research while giving you insights that help you act faster, identify opportunities earlier, and make better, data-driven decisions.

Price: Ask for a quotation

Japan business advisor advising mainly on import and export between Japanese and non-Japanese companies.
bottom of page