05 Fastest introduction of Danish building materials
The impossible was done! Fastest and successful introduction of water free urinals to the Japanese market, competing with Toto and Inax, in less than one year!
Kim Pedersen was hired to introduce Uridan water free urinals to the Japanese market. Within less than one year, we had business with 4 of the 5 major general constructors (Shimizu Kensetsu, Obayasi Gumi, Taisei Kensetu and Kajima Kensetsu), the biggest food service companies (McDonalds, Skylark and more), public institutions (Shinagawa municipality office, Schools and universities), hotels, railway companies (JR, JR East, Sotetsu and more), stadiums and much more.
Test installations were made at all these companies. We had 30 distributors through out Japan, covering most of the country.
At the starting point, nobody believed it would be possible to enter the Japanese market with a competing product to an oligapolistic market where TOTO and Inax had 90% of the market. We showed it was possible.
Skills needed to pull of this task:
Vast network within the building industry
Product knowledge
Knowledge about industry trend
Japan knowledge, from language, business practices
Experience introducing new products to Japan
Skills, experience and knowledge which made it possible to pulled off this task:
Kim Pedersen
info@memorizeitall.jp
Experience on Japan / Asia:
30+ years
Personal profile:
https://www.no1japanmarketentryandexpansionstrategyexpert.com/
LinkedIn profile:
https://www.linkedin.com/in/thebestjapancountrymanager/
Profile of person in charge for this task:
Kim Pedersen was hired full time for the job paid by the Japanese importer and commission from Denmark.
Price / agreement
Major achievements / references:
References at:
Shimizu Kensetsu, Taisei Kensetsu, Obayashigumi, McDonalds, Skylark, Kabukiza, Koshien, Dorokodan (highway system), car manufacturers (Toyota and Nissan), pachinko halls, educational institutions and much more.
This was a successful and incredibly fast introduction of a product to a very competitive Japanese market.
Do you want your product to be equally fast and successfully introduced to the Japanese market?
Contact us today for a chat and lets figure out how we can help you achieve your goals for the Japanese market.
Contact us today - let us help you expand your products onto the Japanese market
